Friday, June 24, 2011

Compliance Guide: The New European Online Privacy Law

"The EU recently enacted its new Privacy and Electronic Communications Directive (the “E-Privacy Directive”), an important new policy directive establishing rules for the use of cookies for tracking/storing information on European users will change. Prior to the enactment of the E-Privacy Directive, website operators with customers in the EU were simply required to: (a) inform website users how they use cookies; and (b) provide “opt out” information.

Under the new rules, which went into effect on May 25th, 2011, cookies can only be placed on computers where the user has given their express consent, except in cases in which a website operator doing something that is “strictly necessary” for a service specifically requested by the user."

Compliance Guide: The New European Online Privacy Law:

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